| | Rowlett, TX | Highland Village, TX | United States |
| Population | 62,606 | 15,769 | 329,725,481 |
| Female Population | 50.5% | 48.7% | 50.5% |
| Male Population | 49.6% | 51.3% | 49.5% |
| Median Age | 38.5 | 43.7 | 38.4 |
| space3 | | | |
| Population - 2010 | 56,326 | 15,142 | 309,327,143 |
| Population - 2000 | 44,503 | 12,173 | 285,036,114 |
| Population - 1990 | 23,260 | 7,027 | 251,960,433 |
| Pop. 2000 to Now | 53.7% | 38.7% | 15.6% |
| Pop. 1990 to Now | 194.0% | 140.3% | 30.8% |
| space4 | | | |
| Population Density | 2,996.8 | 2,850.5 | 93.4 |
| Land Area | 20.9 | 5.5 | 3,531,905.4 |
| Water Area | 0.1 | 1.0 | 264,836.8 |
| space | | | |
| Est. Total Population By Age | | | |
| | Rowlett, TX | Highland Village, TX | United States |
| Age 0 to 4 | 5.8% | 3.1% | 5.9% |
| Age 5 to 9 | 7.2% | 6.9% | 6.1% |
| Age 10 to 14 | 6.2% | 7.5% | 6.6% |
| Age 15 to 17 | 5.0% | 6.7% | 3.9% |
| Age 18 to 20 | 3.3% | 3.0% | 4.0% |
| Age 21 to 24 | 3.8% | 3.9% | 5.2% |
| Age 25 to 34 | 14.5% | 6.5% | 13.8% |
| Age 35 to 44 | 12.6% | 14.9% | 12.9% |
| Age 45 to 54 | 16.2% | 18.6% | 12.6% |
| Age 55 to 59 | 8.8% | 7.6% | 6.7% |
| Age 60 to 64 | 6.3% | 7.1% | 6.3% |
| Age 65 to 74 | 7.1% | 9.9% | 9.6% |
| Age 75 to 84 | 2.4% | 2.3% | 4.5% |
| Age 85 and over | 0.9% | 2.1% | 1.9% |
| space1 | | | |
| Race | | | |
| | Rowlett, TX | Highland Village, TX | United States |
| White | 47.4% | 79.8% | 59.4% |
| Black | 20.6% | 3.8% | 12.2% |
| Asian | 6.5% | 3.8% | 5.6% |
| Native American | 0.2% | 0.2% | 0.6% |
| Hawaiian, Pacific Islander | 0.0% | 0.0% | 0.2% |
| Other | 0.4% | 0.3% | 0.4% |
| Two or More Races | 4.1% | 2.4% | 3.2% |
| Hispanic | 20.7% | 9.9% | 18.4% |
| space2 | | | |
| Marriage & Family | | | |
| | Rowlett, TX | Highland Village, TX | United States |
| Married Population | 61.7% | 64.6% | 49.8% |
| Currently Married | 60.9% | 63.8% | 48.0% |
| Married but Separated | 0.7% | 0.8% | 1.8% |
| Single Population | 38.3% | 35.4% | 50.2% |
| Never Married | 27.7% | 24.1% | 33.8% |
| Divorced | 7.9% | 5.8% | 10.8% |
| Widowed | 2.8% | 5.4% | 5.6% |
| space5 | | | |
| Household Size | 2.99 | 2.96 | 2.60 |
| Households | 20,821 | 5,304 | 124,010,992 |
| Family Households | 17,268 | 4,369 | 80,755,759 |
| Married couple, w/children | 33.9% | 43.8% | 30.5% |
| Married couple, no children | 48.2% | 47.0% | 42.9% |
| Non Family Households | 3,553 | 935 | 43,255,233 |
| Single householder, w/children | 11.8% | 3.5% | 15.8% |
| Single householder, no children | 6.2% | 5.6% | 10.8% |