Mt. Pleasant is the home of Central Michigan University, one of the Michigan's original "Normal Schools" for teacher education. It remains a strong academy for teacher training and also has strong programs in a number of areas.
It is the county seat for Isabella County - named for the Queen of Spain.
There is no "heavy" industry. Mt. Pleasant is the center of Michigan's oil and gas development and a number of firms here serve that industry.
There is a huge casino operated by the Saginaw Chippewa Indian Tribe, which provides mucho income for the indiginous population.