| | Keller, TX | Rio Rancho, NM | United States |
| Population | 45,190 | 102,403 | 329,725,481 |
| Female Population | 49.8% | 51.1% | 50.5% |
| Male Population | 50.2% | 49.0% | 49.5% |
| Median Age | 42.9 | 38.7 | 38.4 |
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| Population - 2010 | 39,825 | 87,982 | 309,327,143 |
| Population - 2000 | 27,345 | 51,765 | 285,036,114 |
| Population - 1990 | 13,683 | 32,721 | 251,960,433 |
| Pop. 2000 to Now | 71.7% | 93.0% | 15.6% |
| Pop. 1990 to Now | 243.1% | 205.3% | 30.8% |
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| Population Density | 2,447.9 | 990.2 | 93.4 |
| Land Area | 18.5 | 103.4 | 3,531,905.4 |
| Water Area | 0.1 | 0.3 | 264,836.8 |
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| Est. Total Population By Age | | | |
| | Keller, TX | Rio Rancho, NM | United States |
| Age 0 to 4 | 4.8% | 5.6% | 5.9% |
| Age 5 to 9 | 8.4% | 6.5% | 6.1% |
| Age 10 to 14 | 7.7% | 8.1% | 6.6% |
| Age 15 to 17 | 6.1% | 4.5% | 3.9% |
| Age 18 to 20 | 3.5% | 3.5% | 4.0% |
| Age 21 to 24 | 2.6% | 4.2% | 5.2% |
| Age 25 to 34 | 7.8% | 12.8% | 13.8% |
| Age 35 to 44 | 12.3% | 13.5% | 12.9% |
| Age 45 to 54 | 17.4% | 12.4% | 12.6% |
| Age 55 to 59 | 7.9% | 5.7% | 6.7% |
| Age 60 to 64 | 7.5% | 7.2% | 6.3% |
| Age 65 to 74 | 8.1% | 10.5% | 9.6% |
| Age 75 to 84 | 4.0% | 4.0% | 4.5% |
| Age 85 and over | 2.0% | 1.5% | 1.9% |
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| Race | | | |
| | Keller, TX | Rio Rancho, NM | United States |
| White | 79.0% | 46.5% | 59.4% |
| Black | 2.3% | 2.6% | 12.2% |
| Asian | 5.3% | 1.5% | 5.6% |
| Native American | 0.1% | 2.2% | 0.6% |
| Hawaiian, Pacific Islander | 0.0% | 0.1% | 0.2% |
| Other | 0.2% | 0.2% | 0.4% |
| Two or More Races | 2.9% | 2.9% | 3.2% |
| Hispanic | 10.1% | 43.9% | 18.4% |
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| Marriage & Family | | | |
| | Keller, TX | Rio Rancho, NM | United States |
| Married Population | 67.8% | 54.0% | 49.8% |
| Currently Married | 66.9% | 52.8% | 48.0% |
| Married but Separated | 0.9% | 1.2% | 1.8% |
| Single Population | 32.2% | 46.0% | 50.2% |
| Never Married | 22.1% | 28.8% | 33.8% |
| Divorced | 6.8% | 12.5% | 10.8% |
| Widowed | 3.4% | 4.8% | 5.6% |
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| Household Size | 2.84 | 2.73 | 2.60 |
| Households | 15,852 | 37,307 | 124,010,992 |
| Family Households | 12,828 | 27,374 | 80,755,759 |
| Married couple, w/children | 43.0% | 30.4% | 30.5% |
| Married couple, no children | 46.0% | 44.6% | 42.9% |
| Non Family Households | 3,024 | 9,933 | 43,255,233 |
| Single householder, w/children | 7.0% | 15.5% | 15.8% |
| Single householder, no children | 4.0% | 9.5% | 10.8% |