| | Potter Valley, CA | Willits, CA | United States |
| Unemployment Rate | 7.1% | 7.1% | 6.0% |
| Recent Job Growth | 0.5% | 0.5% | 1.6% |
| Future Job Growth | 28.4% | 28.4% | 33.5% |
| Sales Taxes | 7.9% | 7.9% | 6.2% |
| Income Taxes | 8.0% | 8.0% | 4.6% |
| Income per Cap. | $35,268 | $27,218 | $37,638 |
| Household Income | $69,135 | $34,519 | $69,021 |
| Family Median Income | $118,750 | $51,066 | $85,028 |
| space | | | |
| Est. Households By Income | | | |
| | Potter Valley, CA | Willits, CA | United States |
| Income Less Than 15K | 7.5% | 30.8% | 9.4% |
| Income between 15K and 20K | 0.0% | 7.6% | 3.8% |
| Income between 20K and 30K | 11.1% | 8.8% | 8.1% |
| Income between 30K and 40K | 12.1% | 6.4% | 8.0% |
| Income between 40K and 50K | 7.5% | 4.2% | 7.6% |
| Income between 50K and 60K | 7.5% | 10.0% | 7.2% |
| Income between 60K and 75K | 6.5% | 6.8% | 9.6% |
| Income between 75K and 100K | 15.6% | 12.9% | 12.8% |
| Income between 100K and 150K | 26.6% | 6.0% | 16.3% |
| Income between 150K and 200K | 4.5% | 3.5% | 7.8% |
| Income greater than 200K | 1.0% | 3.0% | 9.5% |
| space1 | | | |
| Population By Occupation | | | |
| | Potter Valley, CA | Willits, CA | United States |
| Management, business, finance | 8.0% | 9.6% | 16.4% |
| Engineering, computers, science | 4.5% | 5.1% | 6.5% |
| Community, social services | 0.0% | 4.4% | 1.8% |
| Legal | 0.0% | 1.0% | 1.2% |
| Education, library | 12.1% | 1.2% | 6.2% |
| Arts, design, media, sports, entertainment | 4.5% | 0.0% | 2.0% |
| Healthcare practitioners and technology | 3.0% | 6.9% | 6.2% |
| Healthcare support | 0.0% | 11.1% | 3.3% |
| Firefighters, law enforcement | 2.5% | 0.0% | 2.1% |
| Food preparation, serving | 0.0% | 2.4% | 5.4% |
| Building maintenance | 2.0% | 10.8% | 3.6% |
| Personal care | 0.0% | 4.6% | 2.6% |
| Sales, office, administrative support | 36.7% | 28.4% | 20.9% |
| Farming, fishing, forestry | 0.0% | 2.9% | 0.6% |
| Construction, extraction, maintenance/repair | 5.0% | 9.4% | 8.1% |
| Production, transportation, material moving | 21.6% | 2.2% | 13.1% |