| | Shorewood, WI | San Mateo, CA | United States |
| Population | 13,734 | 105,087 | 329,725,481 |
| Female Population | 53.3% | 50.4% | 50.5% |
| Male Population | 46.7% | 49.6% | 49.5% |
| Median Age | 38.2 | 37.7 | 38.4 |
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| Population - 2010 | 13,149 | 97,256 | 309,327,143 |
| Population - 2000 | 13,763 | 92,482 | 285,036,114 |
| Population - 1990 | 14,116 | 85,486 | 251,960,433 |
| Pop. 2000 to Now | -4.7% | 10.7% | 15.6% |
| Pop. 1990 to Now | -7.1% | 19.8% | 30.8% |
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| Population Density | 8,637.7 | 8,632.8 | 93.4 |
| Land Area | 1.6 | 12.2 | 3,531,905.4 |
| Water Area | 0.0 | 3.7 | 264,836.8 |
| space | | | |
| Est. Total Population By Age | | | |
| | Shorewood, WI | San Mateo, CA | United States |
| Age 0 to 4 | 6.0% | 6.7% | 5.9% |
| Age 5 to 9 | 6.4% | 5.6% | 6.1% |
| Age 10 to 14 | 5.5% | 5.7% | 6.6% |
| Age 15 to 17 | 3.2% | 2.7% | 3.9% |
| Age 18 to 20 | 3.4% | 2.6% | 4.0% |
| Age 21 to 24 | 4.9% | 4.1% | 5.2% |
| Age 25 to 34 | 16.1% | 17.5% | 13.8% |
| Age 35 to 44 | 14.1% | 15.4% | 12.9% |
| Age 45 to 54 | 11.8% | 12.7% | 12.6% |
| Age 55 to 59 | 5.2% | 5.8% | 6.7% |
| Age 60 to 64 | 7.7% | 5.7% | 6.3% |
| Age 65 to 74 | 8.6% | 8.0% | 9.6% |
| Age 75 to 84 | 5.1% | 4.8% | 4.5% |
| Age 85 and over | 2.1% | 2.8% | 1.9% |
| space1 | | | |
| Race | | | |
| | Shorewood, WI | San Mateo, CA | United States |
| White | 80.3% | 40.9% | 59.4% |
| Black | 2.9% | 1.9% | 12.2% |
| Asian | 6.6% | 25.2% | 5.6% |
| Native American | 0.2% | 0.1% | 0.6% |
| Hawaiian, Pacific Islander | 0.0% | 1.7% | 0.2% |
| Other | 1.3% | 0.6% | 0.4% |
| Two or More Races | 5.1% | 5.5% | 3.2% |
| Hispanic | 3.6% | 24.1% | 18.4% |
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| Marriage & Family | | | |
| | Shorewood, WI | San Mateo, CA | United States |
| Married Population | 50.9% | 52.6% | 49.8% |
| Currently Married | 50.2% | 51.3% | 48.0% |
| Married but Separated | 0.7% | 1.2% | 1.8% |
| Single Population | 49.1% | 47.4% | 50.2% |
| Never Married | 34.9% | 33.0% | 33.8% |
| Divorced | 9.7% | 8.9% | 10.8% |
| Widowed | 4.5% | 5.6% | 5.6% |
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| Household Size | 2.12 | 2.58 | 2.60 |
| Households | 6,490 | 40,233 | 124,010,992 |
| Family Households | 3,399 | 25,420 | 80,755,759 |
| Married couple, w/children | 37.2% | 35.1% | 30.5% |
| Married couple, no children | 43.6% | 43.3% | 42.9% |
| Non Family Households | 3,091 | 14,813 | 43,255,233 |
| Single householder, w/children | 12.9% | 10.4% | 15.8% |
| Single householder, no children | 6.3% | 11.3% | 10.8% |