| | Appleton, WI | Bentonville, AR | United States |
| Population | 74,752 | 52,565 | 329,725,481 |
| Female Population | 50.5% | 47.9% | 50.5% |
| Male Population | 49.5% | 52.1% | 49.5% |
| Median Age | 36.5 | 32.2 | 38.4 |
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| Population - 2010 | 72,616 | 35,848 | 309,327,143 |
| Population - 2000 | 70,087 | 19,730 | 285,036,114 |
| Population - 1990 | 65,695 | 11,257 | 251,960,433 |
| Pop. 2000 to Now | 5.7% | 191.6% | 15.6% |
| Pop. 1990 to Now | 12.7% | 411.1% | 30.8% |
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| Population Density | 3,056.5 | 1,582.1 | 93.4 |
| Land Area | 24.5 | 33.2 | 3,531,905.4 |
| Water Area | 0.5 | 0.2 | 264,836.8 |
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| Est. Total Population By Age | | | |
| | Appleton, WI | Bentonville, AR | United States |
| Age 0 to 4 | 6.4% | 7.9% | 5.9% |
| Age 5 to 9 | 6.7% | 9.1% | 6.1% |
| Age 10 to 14 | 6.4% | 7.3% | 6.6% |
| Age 15 to 17 | 4.5% | 4.2% | 3.9% |
| Age 18 to 20 | 4.3% | 2.9% | 4.0% |
| Age 21 to 24 | 5.4% | 4.9% | 5.2% |
| Age 25 to 34 | 14.2% | 18.4% | 13.8% |
| Age 35 to 44 | 13.3% | 17.5% | 12.9% |
| Age 45 to 54 | 12.4% | 11.5% | 12.6% |
| Age 55 to 59 | 6.8% | 4.6% | 6.7% |
| Age 60 to 64 | 5.4% | 3.5% | 6.3% |
| Age 65 to 74 | 8.4% | 4.8% | 9.6% |
| Age 75 to 84 | 3.9% | 2.4% | 4.5% |
| Age 85 and over | 1.9% | 0.9% | 1.9% |
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| Race | | | |
| | Appleton, WI | Bentonville, AR | United States |
| White | 79.9% | 63.5% | 59.4% |
| Black | 3.0% | 3.3% | 12.2% |
| Asian | 7.2% | 13.3% | 5.6% |
| Native American | 0.4% | 0.6% | 0.6% |
| Hawaiian, Pacific Islander | 0.0% | 0.3% | 0.2% |
| Other | 0.0% | 0.4% | 0.4% |
| Two or More Races | 3.0% | 8.2% | 3.2% |
| Hispanic | 6.4% | 10.4% | 18.4% |
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| Marriage & Family | | | |
| | Appleton, WI | Bentonville, AR | United States |
| Married Population | 49.5% | 56.7% | 49.8% |
| Currently Married | 48.7% | 55.2% | 48.0% |
| Married but Separated | 0.8% | 1.5% | 1.8% |
| Single Population | 50.5% | 43.3% | 50.2% |
| Never Married | 34.9% | 29.8% | 33.8% |
| Divorced | 11.3% | 9.9% | 10.8% |
| Widowed | 4.4% | 3.6% | 5.6% |
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| Household Size | 2.41 | 2.64 | 2.60 |
| Households | 29,926 | 19,573 | 124,010,992 |
| Family Households | 18,716 | 13,171 | 80,755,759 |
| Married couple, w/children | 32.6% | 46.2% | 30.5% |
| Married couple, no children | 43.9% | 34.3% | 42.9% |
| Non Family Households | 11,210 | 6,402 | 43,255,233 |
| Single householder, w/children | 16.7% | 13.6% | 15.8% |
| Single householder, no children | 6.8% | 6.0% | 10.8% |