| | Ashland, WI | San Mateo, CA | United States |
| Population | 7,890 | 105,087 | 329,725,481 |
| Female Population | 48.0% | 50.4% | 50.5% |
| Male Population | 52.0% | 49.6% | 49.5% |
| Median Age | 38.4 | 37.7 | 38.4 |
| space3 | | | |
| Population - 2010 | 8,207 | 97,256 | 309,327,143 |
| Population - 2000 | 8,620 | 92,482 | 285,036,114 |
| Population - 1990 | 8,695 | 85,486 | 251,960,433 |
| Pop. 2000 to Now | -9.9% | 10.7% | 15.6% |
| Pop. 1990 to Now | -10.7% | 19.8% | 30.8% |
| space4 | | | |
| Population Density | 590.7 | 8,632.8 | 93.4 |
| Land Area | 13.4 | 12.2 | 3,531,905.4 |
| Water Area | 0.3 | 3.7 | 264,836.8 |
| space | | | |
| Est. Total Population By Age | | | |
| | Ashland, WI | San Mateo, CA | United States |
| Age 0 to 4 | 4.8% | 6.7% | 5.9% |
| Age 5 to 9 | 5.8% | 5.6% | 6.1% |
| Age 10 to 14 | 4.8% | 5.7% | 6.6% |
| Age 15 to 17 | 5.1% | 2.7% | 3.9% |
| Age 18 to 20 | 7.4% | 2.6% | 4.0% |
| Age 21 to 24 | 6.0% | 4.1% | 5.2% |
| Age 25 to 34 | 11.8% | 17.5% | 13.8% |
| Age 35 to 44 | 11.8% | 15.4% | 12.9% |
| Age 45 to 54 | 10.5% | 12.7% | 12.6% |
| Age 55 to 59 | 6.3% | 5.8% | 6.7% |
| Age 60 to 64 | 6.8% | 5.7% | 6.3% |
| Age 65 to 74 | 10.2% | 8.0% | 9.6% |
| Age 75 to 84 | 4.9% | 4.8% | 4.5% |
| Age 85 and over | 3.8% | 2.8% | 1.9% |
| space1 | | | |
| Race | | | |
| | Ashland, WI | San Mateo, CA | United States |
| White | 82.9% | 40.9% | 59.4% |
| Black | 1.5% | 1.9% | 12.2% |
| Asian | 1.2% | 25.2% | 5.6% |
| Native American | 6.2% | 0.1% | 0.6% |
| Hawaiian, Pacific Islander | 0.0% | 1.7% | 0.2% |
| Other | 0.1% | 0.6% | 0.4% |
| Two or More Races | 4.5% | 5.5% | 3.2% |
| Hispanic | 3.6% | 24.1% | 18.4% |
| space2 | | | |
| Marriage & Family | | | |
| | Ashland, WI | San Mateo, CA | United States |
| Married Population | 42.7% | 52.6% | 49.8% |
| Currently Married | 41.1% | 51.3% | 48.0% |
| Married but Separated | 1.6% | 1.2% | 1.8% |
| Single Population | 57.3% | 47.4% | 50.2% |
| Never Married | 38.8% | 33.0% | 33.8% |
| Divorced | 11.9% | 8.9% | 10.8% |
| Widowed | 6.6% | 5.6% | 5.6% |
| space5 | | | |
| Household Size | 2.26 | 2.58 | 2.60 |
| Households | 3,244 | 40,233 | 124,010,992 |
| Family Households | 1,770 | 25,420 | 80,755,759 |
| Married couple, w/children | 20.2% | 35.1% | 30.5% |
| Married couple, no children | 48.6% | 43.3% | 42.9% |
| Non Family Households | 1,474 | 14,813 | 43,255,233 |
| Single householder, w/children | 25.3% | 10.4% | 15.8% |
| Single householder, no children | 5.9% | 11.3% | 10.8% |