2025 Compare Cities Economy:
Nashua, NH vs Santa Cruz, CA

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Highlights
- Household income in Santa Cruz, is 23% more than it is in Nashua and is 28% above the National Average.
- Nashua unemployment rate is 3.8%.
- Santa Cruz unemployment rate is 4.5%.
 Nashua, NHSanta Cruz, CAUnited States
 Unemployment Rate  Unlock4.5%6.0%
 Recent Job Growth  Unlock1.8%1.6%
 Future Job Growth32.3%  Unlock33.5%
 Sales Taxes0.0%  Unlock6.2%
 Income Taxes  Unlock8.0%4.6%
 Income per Cap.$43,262  Unlock$37,638
 Household Income  Unlock$96,217$69,021
 Family Median Income$100,087  Unlock$85,028
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 Est. Households By Income
 Nashua, NHSanta Cruz, CAUnited States
 Income Less Than 15K  Unlock10.7%9.4%
 Income between 15K and 20K3.0%  Unlock3.8%
 Income between 20K and 30K  Unlock7.9%8.1%
 Income between 30K and 40K9.4%  Unlock8.0%
 Income between 40K and 50K  Unlock4.6%7.6%
 Income between 50K and 60K7.2%  Unlock7.2%
 Income between 60K and 75K  Unlock6.1%9.6%
 Income between 75K and 100K13.2%  Unlock12.8%
 Income between 100K and 150K  Unlock16.1%16.3%
 Income between 150K and 200K11.0%  Unlock7.8%
 Income greater than 200K  Unlock20.7%9.5%
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 Population By Occupation
 Nashua, NHSanta Cruz, CAUnited States
 Management, business, finance15.8%  Unlock16.4%
 Engineering, computers, science  Unlock12.2%6.5%
 Community, social services1.6%  Unlock1.8%
 Legal  Unlock0.7%1.2%
 Education, library5.5%  Unlock6.2%
 Arts, design, media, sports, entertainment  Unlock4.3%2.0%
 Healthcare practitioners and technology5.5%  Unlock6.2%
 Healthcare support  Unlock1.9%3.3%
 Firefighters, law enforcement1.4%  Unlock2.1%
 Food preparation, serving  Unlock9.9%5.4%
 Building maintenance3.1%  Unlock3.6%
 Personal care  Unlock3.3%2.6%
 Sales, office, administrative support21.0%  Unlock20.9%
 Farming, fishing, forestry  Unlock0.9%0.6%
 Construction, extraction, maintenance/repair8.0%  Unlock8.1%
 Production, transportation, material moving  Unlock5.2%13.1%
Reviews for Nashua    13 Reviews

Over 2 years ago

Twenty or so years ago, this was a pretty nice city. Convenient and safe. Now, at least over the past decade-to-decade and a half, it's changed for the worse. Mainly the  More

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Did a short term stay here for work, it was the most depressing place I could ever imagine. Boring, unfriendly people, freezing winter, crap restaurants, and horrible  More

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Over 10 years ago

I have lived in many places across southern NH - and Nashua is by far the most community oriented place I have lived. The Library, Main Street initiatives, and parks  More

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Reviews for Santa Cruz    44 Reviews

I lived in the Santa Cruz area for 20 years. UCSC alum. Our kids were born there. There are wonderful things about Santa Cruz, but also many serious problems that we  More

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Over 5 years ago

I have been here for four generations! My kids are the fifth. I guess that should tell you how wonderful it is here, at least for us. It's so cool to have world class  More

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I was born over the hill in San Jose area, and as a kid I loved coming over to the boardwalk. Santa Cruz has always been and always will be a town of diversity,  More

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