| | Viroqua, WI | Rice Lake, WI | United States |
| Population | 4,429 | 8,851 | 329,725,481 |
| Female Population | 49.9% | 47.3% | 50.5% |
| Male Population | 50.1% | 52.7% | 49.5% |
| Median Age | 47.5 | 37 | 38.4 |
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| Population - 2010 | 4,353 | 8,372 | 309,327,143 |
| Population - 2000 | 4,335 | 8,320 | 285,036,114 |
| Population - 1990 | 3,922 | 7,998 | 251,960,433 |
| Pop. 2000 to Now | 1.4% | 2.1% | 15.6% |
| Pop. 1990 to Now | 12.0% | 6.3% | 30.8% |
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| Population Density | 1,126.7 | 1,024.9 | 93.4 |
| Land Area | 3.9 | 8.6 | 3,531,905.4 |
| Water Area | 0.0 | 1.1 | 264,836.8 |
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| Est. Total Population By Age | | | |
| | Viroqua, WI | Rice Lake, WI | United States |
| Age 0 to 4 | 4.1% | 5.7% | 5.9% |
| Age 5 to 9 | 5.0% | 8.4% | 6.1% |
| Age 10 to 14 | 8.5% | 6.7% | 6.6% |
| Age 15 to 17 | 4.2% | 2.5% | 3.9% |
| Age 18 to 20 | 2.2% | 3.8% | 4.0% |
| Age 21 to 24 | 2.3% | 6.1% | 5.2% |
| Age 25 to 34 | 10.1% | 13.6% | 13.8% |
| Age 35 to 44 | 11.8% | 11.0% | 12.9% |
| Age 45 to 54 | 14.2% | 8.7% | 12.6% |
| Age 55 to 59 | 8.2% | 4.8% | 6.7% |
| Age 60 to 64 | 6.8% | 6.5% | 6.3% |
| Age 65 to 74 | 9.2% | 11.2% | 9.6% |
| Age 75 to 84 | 8.1% | 7.1% | 4.5% |
| Age 85 and over | 5.2% | 4.0% | 1.9% |
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| Race | | | |
| | Viroqua, WI | Rice Lake, WI | United States |
| White | 90.2% | 93.6% | 59.4% |
| Black | 0.4% | 0.5% | 12.2% |
| Asian | 0.5% | 1.1% | 5.6% |
| Native American | 0.1% | 0.7% | 0.6% |
| Hawaiian, Pacific Islander | 0.0% | 0.0% | 0.2% |
| Other | 0.0% | 0.6% | 0.4% |
| Two or More Races | 5.8% | 0.4% | 3.2% |
| Hispanic | 3.0% | 3.1% | 18.4% |
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| Marriage & Family | | | |
| | Viroqua, WI | Rice Lake, WI | United States |
| Married Population | 43.8% | 44.6% | 49.8% |
| Currently Married | 41.9% | 42.6% | 48.0% |
| Married but Separated | 1.9% | 2.0% | 1.8% |
| Single Population | 56.2% | 55.4% | 50.2% |
| Never Married | 25.1% | 31.6% | 33.8% |
| Divorced | 19.2% | 16.6% | 10.8% |
| Widowed | 11.8% | 7.3% | 5.6% |
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| Household Size | 2.11 | 2.24 | 2.60 |
| Households | 1,983 | 3,835 | 124,010,992 |
| Family Households | 1,073 | 2,026 | 80,755,759 |
| Married couple, w/children | 27.9% | 23.1% | 30.5% |
| Married couple, no children | 41.2% | 45.2% | 42.9% |
| Non Family Households | 910 | 1,809 | 43,255,233 |
| Single householder, w/children | 20.7% | 24.7% | 15.8% |
| Single householder, no children | 10.3% | 7.1% | 10.8% |