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Romantic Cities for Boomers

Most Romantic Cities for Baby Boomers

Home may be where the heart is, but for many baby boomers, home is also where guests stop by unannounced, "to-do" lists seem to grow longer by the minute and bills crowd the mailbox waiting to be paid.

In our latest study, we found the top 10 cities in the United States where romance blooms for boomers--no matter what the interruption. Interestingly, Pittsburgh came out on top as the number one city where the boomer set is finding special moments for romance.

In fact, according to our study, boomer marriage rates in Pittsburgh ranked eighth among the 50 largest metro areas in the United States. The study also found that Pittsburgh has the second-lowest percent of divorced and separated boomer adults among the 50 largest cities.

Living in the most romantic city, Pittsburgh boomers are ready for the special moments in a relationship and take the time to create them, by showering their true love in flowers and candy.Floral sales in Pittsburgh ranked number one and candy sales ranked number two among the top 10 cities.

Top 10 Cities That Have That Loving Feeling

  1. Pittsburgh, PA
  2. Salt Lake City, UT
  3. Raleigh-Durham-Chapel Hill, NC
  4. Providence, RI
  5. Charlotte, NC
  6. Hartford, CT
  7. Minneapolis, MN
  8. Rochester, NY
  9. Dallas, TX
  10. Houston, TX

See all 50

More than 78 million Americans are considered part of the boomer generation. The boomer couples living in these top cities are keeping romance alive and have shown they don't need a special occasion in order to spoil their one-and-only. This study suggests that it is often the little things that they do that mean the most when it comes to expression of romance.

The top 10 cities in our study had a very high number of married boomers and conversely a very low divorce rate for this generation. These factors weighed heavily in our study, while ballroom dancing, floral, jewelry and candy sales, and great restaurants--some of the ways boomers keep romance in bloom--supplemented our findings.

Fast Facts about Romantic Cities

The "Steel City" isn't the only place in the United States where romance is thriving for baby boomers. Other hot spots for romance include:

  • Dancing the night away keeps romance alive for boomers in Providence, RI. This metro area is where you will find the highest number of ballroom dance venues among the top 10 cities.
  • Baby boomers in Dallas, Texas keep romance simmering by taking time out of their week to schedule a dinner date. Ranking number one among the top 10 cities for great restaurants, Dallas offers boomers the most options for fine dining.
  • The city streets of Providence, RI and Hartford, CT are sparkling with romance. They ranked number one and two respectively among the top 10 cities for jewelry purchased as gifts.
  • Salt Lake City, UT has a sweet tooth that rivals other metro areas. It ranked first among the top 10 cities in chocolate sales.



Study Overview and Methodology

The "Where Romance is Booming" study was conducted by Bert Sperling of Sperling's BestPlaces and sponsored by Eli Lilly and Company (NYSE: LLY), the maker of Cialis® (tadalafil). The study evaluates the top 10 cities, of the 50 largest metro areas in the United States, where baby boomers are living life most romantically. For the purposes of this study, "baby boomers" are those aged 45 to 60.

Taking into consideration marriage and divorce rates in each city, as well as the number of great restaurants, dance studios, and chocolate, jewelry and flower sales, Sperling identified the top 10 most romantic cities for boomers.