| | Branch, MI | Ludington, MI | United States |
| Population | 1,273 | 7,728 | 329,725,481 |
| Female Population | 46.5% | 51.3% | 50.5% |
| Male Population | 53.5% | 48.7% | 49.5% |
| Median Age | 49.3 | 43.6 | 38.4 |
| space3 | | | |
| Population - 2010 | 1,330 | 8,079 | 309,327,143 |
| Population - 2000 | 1,181 | 8,357 | 285,036,114 |
| Population - 1990 | 973 | 8,507 | 251,960,433 |
| Pop. 2000 to Now | 14.5% | -3.1% | 15.6% |
| Pop. 1990 to Now | 39.0% | -4.8% | 30.8% |
| space4 | | | |
| Population Density | 36.0 | 2,300.0 | 93.4 |
| Land Area | 35.4 | 3.4 | 3,531,905.4 |
| Water Area | 0.6 | 0.2 | 264,836.8 |
| space | | | |
| Est. Total Population By Age | | | |
| | Branch, MI | Ludington, MI | United States |
| Age 0 to 4 | 5.3% | 5.4% | 5.9% |
| Age 5 to 9 | 4.8% | 5.3% | 6.1% |
| Age 10 to 14 | 5.3% | 8.7% | 6.6% |
| Age 15 to 17 | 8.2% | 3.6% | 3.9% |
| Age 18 to 20 | 1.3% | 2.2% | 4.0% |
| Age 21 to 24 | 3.8% | 3.9% | 5.2% |
| Age 25 to 34 | 6.7% | 10.6% | 13.8% |
| Age 35 to 44 | 9.3% | 11.9% | 12.9% |
| Age 45 to 54 | 14.7% | 9.5% | 12.6% |
| Age 55 to 59 | 10.7% | 4.7% | 6.7% |
| Age 60 to 64 | 10.1% | 6.0% | 6.3% |
| Age 65 to 74 | 12.9% | 17.2% | 9.6% |
| Age 75 to 84 | 6.0% | 6.7% | 4.5% |
| Age 85 and over | 0.9% | 4.2% | 1.9% |
| space1 | | | |
| Race | | | |
| | Branch, MI | Ludington, MI | United States |
| White | 91.7% | 88.5% | 59.4% |
| Black | 0.0% | 2.3% | 12.2% |
| Asian | 0.2% | 0.9% | 5.6% |
| Native American | 0.0% | 0.8% | 0.6% |
| Hawaiian, Pacific Islander | 0.0% | 0.0% | 0.2% |
| Other | 0.0% | 0.0% | 0.4% |
| Two or More Races | 5.6% | 1.8% | 3.2% |
| Hispanic | 2.5% | 5.7% | 18.4% |
| space2 | | | |
| Marriage & Family | | | |
| | Branch, MI | Ludington, MI | United States |
| Married Population | 52.8% | 46.1% | 49.8% |
| Currently Married | 51.9% | 45.1% | 48.0% |
| Married but Separated | 0.9% | 1.0% | 1.8% |
| Single Population | 47.2% | 53.9% | 50.2% |
| Never Married | 26.5% | 26.1% | 33.8% |
| Divorced | 13.6% | 17.0% | 10.8% |
| Widowed | 7.1% | 10.9% | 5.6% |
| space5 | | | |
| Household Size | 2.33 | 2.21 | 2.60 |
| Households | 546 | 3,381 | 124,010,992 |
| Family Households | 340 | 1,818 | 80,755,759 |
| Married couple, w/children | 22.1% | 26.0% | 30.5% |
| Married couple, no children | 56.2% | 47.6% | 42.9% |
| Non Family Households | 206 | 1,563 | 43,255,233 |
| Single householder, w/children | 16.2% | 17.5% | 15.8% |
| Single householder, no children | 5.6% | 8.8% | 10.8% |