| | Lead, SD | Alliance, NE | United States |
| Population | 2,989 | 8,141 | 329,725,481 |
| Female Population | 56.6% | 49.7% | 50.5% |
| Male Population | 43.4% | 50.3% | 49.5% |
| Median Age | 52.5 | 38.5 | 38.4 |
| space3 | | | |
| Population - 2010 | 3,130 | 8,480 | 309,327,143 |
| Population - 2000 | 3,027 | 8,959 | 285,036,114 |
| Population - 1990 | 3,632 | 9,765 | 251,960,433 |
| Pop. 2000 to Now | -2.6% | -10.4% | 15.6% |
| Pop. 1990 to Now | -18.9% | -17.8% | 30.8% |
| space4 | | | |
| Population Density | 1,452.4 | 1,635.4 | 93.4 |
| Land Area | 2.1 | 5.0 | 3,531,905.4 |
| Water Area | 0.0 | 0.0 | 264,836.8 |
| space | | | |
| Est. Total Population By Age | | | |
| | Lead, SD | Alliance, NE | United States |
| Age 0 to 4 | 3.2% | 6.3% | 5.9% |
| Age 5 to 9 | 5.1% | 7.6% | 6.1% |
| Age 10 to 14 | 8.3% | 7.5% | 6.6% |
| Age 15 to 17 | 2.2% | 4.4% | 3.9% |
| Age 18 to 20 | 4.5% | 2.6% | 4.0% |
| Age 21 to 24 | 0.0% | 3.1% | 5.2% |
| Age 25 to 34 | 9.8% | 14.9% | 13.8% |
| Age 35 to 44 | 12.3% | 11.5% | 12.9% |
| Age 45 to 54 | 7.4% | 10.0% | 12.6% |
| Age 55 to 59 | 8.8% | 4.9% | 6.7% |
| Age 60 to 64 | 9.4% | 9.8% | 6.3% |
| Age 65 to 74 | 19.0% | 10.5% | 9.6% |
| Age 75 to 84 | 8.1% | 4.7% | 4.5% |
| Age 85 and over | 1.8% | 2.3% | 1.9% |
| space1 | | | |
| Race | | | |
| | Lead, SD | Alliance, NE | United States |
| White | 96.1% | 79.2% | 59.4% |
| Black | 0.0% | 4.3% | 12.2% |
| Asian | 0.5% | 0.9% | 5.6% |
| Native American | 0.8% | 2.6% | 0.6% |
| Hawaiian, Pacific Islander | 0.5% | 0.0% | 0.2% |
| Other | 0.4% | 0.0% | 0.4% |
| Two or More Races | 0.5% | 0.5% | 3.2% |
| Hispanic | 1.3% | 12.6% | 18.4% |
| space2 | | | |
| Marriage & Family | | | |
| | Lead, SD | Alliance, NE | United States |
| Married Population | 48.8% | 51.4% | 49.8% |
| Currently Married | 48.8% | 51.2% | 48.0% |
| Married but Separated | 0.0% | 0.3% | 1.8% |
| Single Population | 51.2% | 48.6% | 50.2% |
| Never Married | 20.3% | 25.7% | 33.8% |
| Divorced | 17.2% | 13.5% | 10.8% |
| Widowed | 13.7% | 9.3% | 5.6% |
| space5 | | | |
| Household Size | 1.96 | 2.32 | 2.60 |
| Households | 1,516 | 3,444 | 124,010,992 |
| Family Households | 689 | 2,130 | 80,755,759 |
| Married couple, w/children | 32.2% | 26.5% | 30.5% |
| Married couple, no children | 53.4% | 46.5% | 42.9% |
| Non Family Households | 827 | 1,314 | 43,255,233 |
| Single householder, w/children | 6.8% | 23.6% | 15.8% |
| Single householder, no children | 7.5% | 3.4% | 10.8% |